DNAprint Genomics (DNAG)

[dgplexus]

Speaking of the huge potential market for DNAWitness, this establishment of a nonprofit foundation is an innovative move, in my opinion, that should help them break into it!

DNAPrint Genomics Establishes Non-Profit Foundation to Help Police Solve Cases Involving DNA Evidence
Foundation to Award Grants to Law Enforcement Agencies to Employ Cutting-Edge DNA Technology
December 11, 2007: 07:30 AM EST
http://money.cnn.com/news/newsfeeds/articles/marketwire/0338153.htm

This sounds like a great way to boost P.R., and get more in law enforcement introduced to, and happy with, DNAWitness! Also raising the public profile of the company (increased awareness and P.R. boost.)

My reading suggests that the nonprofit foundation is a shrewd sort of loss leader, to generate more (for profit) sales. The more law enforcement hears about DNAWitness, and sees great results from it, the more DNAWitness will be in demand with law enforcement agencies. This kind of loss leader is especially shrewed, because it utilizes resources that are currently under-utilized at DNAPrint Genomics (equipment and skilled person-hours, for performing the tests.)

Good move, DNAPrint. Innovative and shrewd, I like it.