RESEARCH ALERT-JP Morgan rates Sara Lee 'market perform' NEW YORK, Jan 18 (Reuters) - JP Morgan on Friday said it began coverage of food and household goods conglomerate Sara Lee Corp. (NYSE:SLE - news) with a ``market perform'' rating and a $22 a share 12-month price target, citing the company's potential ``to leverage existing brands'' and improve returns.
Chicago-based Sara Lee has ``largely completed the reshaping program that began in May 2000, which resulted in greater-than-expected proceeds in excess of $3 billion, but this represents only the initial stage of a long-term transformation,'' wrote the firm its coverage note.
The stock gained 5 cents to $21.58 in early trade.
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