from PR below -Mr. Winters noted, "We are making excellent progress towards having all of the paperwork, as well as the uplisting to a fully trading Pink Sheet Company, completed before the end of the year".
Esprit Financial Group Inc. (Esprit) (EFGO.PK) Launches New Brand Within PayDay Loan Division
LAS VEGAS, Dec 07, 2007 /PRNewswire-FirstCall via COMTEX/ -- Esprit Financial Group Inc. DBA Good Life China (EFGO.PK) www.goodlifechina.com announced that it will be launching a new brand within its PayDay Loan Division; www.MoneyLendingbusiness.com.
The PayDay Loan industry is undergoing major changes in line with a changing regulatory environment at the State level. MoneyLendingBusiness.com creates a new brand identity to underline that Esprit Financial Group is offering the most up to date licensed software to conduct business in this changing environment.
Esprit CEO Garr Winters noted, "There continues to be very strong demand for 'micro' sized loans at the consumer level. The number of U.S. citizens who are unbanked (do not have a bank account) continues to grow. There is strong need for this type of service, and we intend to continue to participate actively in this market".
Esprit will continue to concentrate on licensing its software, rather than operating on a franchise system approach. Licensees will be able to offer this micro-loan capability as a stand-alone service or as an addition to a pre-existing portfolio of financial services.
Both the Cash Now and MoneyLendingBusiness.com brands will be offered in the market place. Efficiencies generated from utilizing the same back-office software and operational systems means that the new brand has a low break-even point to reach before beginning contributing to the bottom line.
In other Company news, Esprit will be providing updates on the completion of the paper work associated with the reverse merger with Good Life China next week.
Mr. Winters noted, "We are making excellent progress towards having all of the paperwork, as well as the uplisting to a fully trading Pink Sheet Company, completed before the end of the year".
About Esprit Financial Group Inc.
Esprit Financial Group Inc. is a public company engaged in a diversified number of online financial services. These include: the Payday Loan Software division; Forex Trading; Advanced Electronic Funds Management; and Specialized Investment Banking and Financial Advisory Services.
