Again I will say, this may be exactly what Keith has been waiting for, before 'opening the floodgates of PR' once again.
If I'm correct, this was filmed quite some time ago, and the delay in airing could easily have been postponed (because of foul weather set-backs) till Hemi got production back up to speed again, so's to be able to 'woooo' the market, once this began it's airing.
Whether this is paid programming by HMGP or not, should not make a bit of difference. People psss'n'moan about paid promo, yet psss'n'moan about not getting the word out.
Can't have your cake and eat it too, shareholders.