On todays News Launches New Brand Within PayDay Loan Division
Don't posters here find it very suspicious that certain negative posters show up right before the good news comes out on the Company and other posters insist they have important Facts about the Company and won't tell us EFGO investors what those very important Facts are on the EFGO the Company.
Very strange indeed
Esprit Financial Group Inc. (Esprit) (EFGO.PK) Launches New Brand Within PayDay Loan Division
via COMTEX
December 7, 2007
LAS VEGAS, Dec 07, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --
Esprit Financial Group Inc. DBA Good Life China (EFGO.PK) www.goodlifechina.com announced that it will be launching a new brand within its PayDay Loan Division; www.MoneyLendingbusiness.com.
The PayDay Loan industry is undergoing major changes in line with a changing regulatory environment at the State level. MoneyLendingBusiness.com creates a new brand identity to underline that Esprit Financial Group is offering the most up to date licensed software to conduct business in this changing environment.
Esprit CEO Garr Winters noted, "There continues to be very strong demand for 'micro' sized loans at the consumer level. The number of U.S. citizens who are unbanked (do not have a bank account) continues to grow. There is strong need for this type of service, and we intend to continue to participate actively in this market".
Esprit will continue to concentrate on licensing its software, rather than operating on a franchise system approach. Licensees will be able to offer this micro-loan capability as a stand-alone service or as an addition to a pre-existing portfolio of financial services.
Both the Cash Now and MoneyLendingBusiness.com brands will be offered in the market place. Efficiencies generated from utilizing the same back-office software and operational systems means that the new brand has a low break-even point to reach before beginning contributing to the bottom line.
In other Company news, Esprit will be providing updates on the completion of the paper work associated with the reverse merger with Good Life China next week.
Mr. Winters noted, "We are making excellent progress towards having all of the paperwork, as well as the uplisting to a fully trading Pink Sheet Company, completed before the end of the year".
About Esprit Financial Group Inc.
Esprit Financial Group Inc. is a public company engaged in a diversified number of online financial services. These include: the Payday Loan Software division; Forex Trading; Advanced Electronic Funds Management; and Specialized Investment Banking and Financial Advisory Services.
About Good Life Group Limited.
Good Life Group Limited operates a rapidly growing chain of franchised convenience stores based in Hebei Province, China. It employs advanced retail concepts such as e-commerce enabled POS/back office systems, and achieves significant economies of scale on the supply side of the business. It will be expanding geographically to neighboring Provinces, as well as offering a growing number of additional products and services, such as financial products, as it moves forward.
Safe Harbor Statement
Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.
SOURCE Esprit Financial Group
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