I saw the TV spot this morning on KJZZ.
I had to pick it up over the air since I don't have cable and it was a little fuzzy. It wasn't the WBR spot as some have reasonably wondered. It was a new, shorter piece with some guy name Wayne. :) It looked like a half hour show with pieces on a number of different companies. I didn't catch the name of the show and Hemi didn't show up until about 20 minutes into it.
It was an interview with Keith interspersed with video clips and stills of Hemi operations. It was nicely done, though obviously a paid programming piece. They discussed the concepts of EOR on mature fields where new technology can get to the rest of the oil that was previously unrecoverable. As in the other interview, they talked about the ever-present need for oil going forward despite alternate energy sources. They also focused on Hemi's presence in rural, small towns 'where the oil is', Hemi's efforts at remediation and it's good relationship with the landowners.
Over all there was nothing new, but it was the kind of piece that would make someone who hadn't considered it before, stop and realize that oil would be a smart investment right now, and presented Hemi as a domestic, environmentally friendly way to do that.
Keith did a good job and kept it low key. I'm probably exaggerating this, but at the end of the spot before Hemi, the guy seem to practically be begging for new investors/money, i.e. "nows the perfect time to invest in ...". Keith didn't get into any of that, just painted a good picture of who Hemi is and what Hemi does.
