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Press Release Source: Bravo! Foods International Corp.


7-Eleven(R) Stores To Offer Bravo! Foods' Slammers(R) Milk Products Branded with Marvel's Super Heroes
Wednesday March 3, 9:12 am ET
Product To Be Introduced In Up To 5,300 Participating U.S. 7-Eleven Stores


NORTH PALM BEACH, Fla., March 3 /PRNewswire-FirstCall/ -- Bravo! Foods International (OTC Bulletin Board: BRVO - News; "Bravo"), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified flavored milks, today announced that 7-Eleven, Inc. will introduce Bravo's Marvel-branded Super Heroes® Slammers product in up to 5,300 U.S. participating stores. 7-Eleven intends to offer Bravo's vitamin-fortified milk in vanilla, chocolate and cookies-and-cream flavors in a 16-ounce super ESL (extended shelf life) bottle in May.
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Bravo recently announced a license agreement with Marvel Enterprises to use Marvel Super Heroes on packaging and for promotion of Bravo's flavored milk products in the United States (including its territories) and certain international regions. In addition to displaying the characters on its packaging, Bravo has also supplemented its already vitamin-fortified low-fat milk with additional vitamin supplements associated with the characters' special powers.

Bravo's vanilla milk will feature Marvel's Captain America(TM) and include a "Super Serum" of 20 percent of the recommended daily allowance of 10 essential vitamins to reflect the Super Hero's athletic ability. The company's chocolate "Web" milk container will display Marvel's Spider-Man(TM) and include Omega 3, vitamin E and Choline, helping, "to boost brain power." 7-Eleven also will offer Bravo's cookies-and-cream milk, coined "cookies and green," branded with the Incredible Hulk(TM) and powered with a boost of B- complex vitamins to tap consumers' "inner strengths."

In addition to the three flavors that will be sold exclusively at participating 7-Eleven stores for a period of time, Bravo also produces Slammers with strawberry and caramel flavors. Its strawberry milk, called "Dark Strawberry," features Marvel's Daredevil(TM) character on the package and is fortified with vitamin E, Lycopene and Ginseng to heighten senses, similar to the character's keen perception. Bravo's caramel milk, labeled "Fierce Caramel," promotes Marvel's Wolverine(TM) of the X-Men(TM) and includes added antioxidants, vitamins A and E, and green tea extract to boost the immune system, reflecting the character's super healing powers.

"7-Eleven stores, with hundreds of thousands of kids visiting them each day, present an ideal venue for our healthy milk drinks," commented Roy Warren, Bravo! Foods' CEO. "Vitamin-fortified Slammers are made with 100% milk and offer a great alternative to soft drinks. The added appeal of Marvel's Super Heroes will further our marketing efforts to reach health- conscious consumers."

Kurt Schumacher, 7-Eleven's national category manager for dairy, added, "We work with our suppliers to create new and unique products that our customers are accustomed to finding in our stores. 7-Eleven offers many of the national and regional brands of flavored milks, but we wanted a milk drink that especially appeals to young and sports-oriented consumers. These new Marvel Super Heroes Slammers are a great fit with our strategies of Team Merchandising and Retailer Initiative to develop new products and for 7-Eleven to be the first, best or only place where consumers can satisfy their convenience needs."

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Canada, China and Mexico. The milk is available in the United States through production agreements with milk processors. It is currently available in five flavors under the brand name Slammers Fortified Reduced Fat Milk® and can be purchased in retail outlets throughout the country and in some international markets. For additional information visit http://www.bravobrands.com.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven® stores in the United States and Canada and licenses more than 20,000 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at www.7-Eleven.com .

Safe Harbor under the Private Securities Litigation Reform Act of 1995:

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

MARVEL, Spider-Man, X-Men, The Incredible Hulk, Daredevil, Captain America and all related Marvel characters are (C) and trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2004 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned registered trademark.




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Source: Bravo! Foods International Corp.