DealerAdvance Signs Direct Marketing Deal With HMG
ADDISON, Texas--(BUSINESS WIRE)--DealerAdvance™, Inc. (OTCBB:DLAV), announced today that the Company has entered into a long-term agreement with automotive exclusive advertising agency Humphries Marketing Group (HMG) to provide direct marketing services to DealerAdvance™ customers beginning in 2008. According to HMG’s Chris Humphries, “Our Own Your Zone™ concept, as seen by National Automobile Dealer Association (NADA), 20 Groups will now be provided to Dealer Advance™ clients throughout the USA.”
In making the announcement, VP of Sales Dave Scaturro said, “We are pleased to be able to provide our dealers with direct mail (conquest, service and special finance mailers), e-mail blast and newspaper insert campaigns to our customers at huge discounts.”
DealerAdvance™ CFO Dave Wange said, “The company expects to generate $1.5 to $2.0 million in new revenue in 2008 by providing HMG’s products to our current customers.”
According to Company officials, details of the direct marketing product will be debuted at the NADA Exposition in San Francisco in February 2008.
HMG is a major provider of full-service advertising services to the automotive industry with dealers throughout the USA. DealerAdvance™ President and CEO Steven Humphries also serves as CEO of Texas based Humphries Marketing Group.
DealerAdvance, Inc. (www.dealeradvance.com) is an innovator in applying technology and the Internet along with process improvement methods to increase business efficiency and sales. The Company has developed an integrated technology called WebDA™ which, among many features, allows automobile dealers to capture a customer's purchasing requirements, customers and dealerships personnel to search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance™ allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.
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