75% Of Song Outfitted with In-Flight Entertainment System; Installation to Be Complete by End of March
ATLANTA--(BUSINESS WIRE)--March 1, 2004--
Live Satellite TV and Audio are Song's Newest Offerings To Enrich the Travel Experience; Exclusive Video On Demand Pay-Per-View Movies and MP3 Programming Coming Soon
Song(TM), Delta Air Lines' high-quality, low-fare air service, announced today that 75 percent of its fleet has been outfitted with its state-of-the-art in-flight entertainment system and that it is on schedule to complete the entire fleet by March 31, 2004. Song's technology eventually will provide a comprehensive network of on-board entertainment amenities at each seatback, including: live, satellite television; video on demand pay-per-view movie programming; MP3 audio programming; and interactive video games.
Since October 2003, Song has been phasing its new entertainment technology into its fleet of 36 Boeing 757 aircraft at the rate of one plane every four to seven days. Once complete, all Song aircraft will be equipped with personal video monitors at each seat, offering a complement of entertainment features -- accessible via touch-screen technology -- including:
-- 24 all-digital, live, DISH Network TV channels available to passengers for free;
-- all-digital broadcast audio programming with 24 free channels; and
-- multi-player interactive video games that allow play between passengers.
"Customer response to Song's innovative entertainment offerings so far has been outstanding," said Tim Mapes, Director of Marketing for Song. "By the end of March, our customers will be able to enjoy the wide range of choices this technology provides on each and every flight."
In April, Song will begin installation of server technology to its aircraft. This "Phase II" in-flight entertainment technology, which is planned to be installed throughout Song's existing fleet by December 2004, will provide an even broader array of amenities, including:
-- video on demand pay-per-view movie programming - a feature exclusive to Song -- providing a wide-range of current offerings for all ages;
-- digitally-streamed MP3 programming that allows customers to create individual play lists during their flights;
-- interactive iXplor moving map program with zoom capabilities and points of interest information; and
-- connecting gate information broadcast directly to personal in-seat video monitors.
Song provides non-stop service between major cities in the Northeast United States and key Florida leisure destinations, plus Atlanta, Los Angeles, Las Vegas and direct service to San Juan. Utilizing a fleet of thirty-six 199-seat, one-class Boeing 757s, Song provides more than 140 daily flights. Song offers an onboard food program, created by Chef Michel Nischan, featuring healthful, organic selections. In a recent report from the Physicians Committee for Responsible Medicine that rated 10 major airlines on the availability of healthy meals, Song was cited as the only service to consistently provide healthy options for breakfast, lunch and dinner. Additionally, Song recently partnered with Dylan's Candy Bar - the innovative candy store co-founded by Dylan Lauren, daughter of Ralph Lauren -- to provide Song-branded chocolates and candies for sale exclusively on board Song flights. Customers can use their credit card or cash to make food and other purchases onboard. Song presently serves all three New York metro area airports - JFK, Newark and LaGuardia - the only low-fare service to do so. All Song flights are operated by Delta Air Lines. Song tickets can be purchased by visiting flysong.com or calling 1-800-FLY-SONG (1-800-359-7664).
