Qualcomm Inc (QCOM)

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QCOM hosts inaugural European BREW Developers Conference in London


QUALCOMM Incorporated, pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, held its inaugural European BREW Developers Conference on Thursday, Feb 12, in London. The event brought together more than 125 application publishers and developers as well as European operators and device manufacturers to learn more about the benefits of QUALCOMM's BREW offering of products and services.

The conference provided a networking forum for attendees to learn from technical and business tracks dedicated to sharing knowledge and expert resources on using the BREW system to develop applications, customize devices with advanced content including multimedia messaging services (MMS), Web browsers and user interfaces (UI), and to differentiate products and services to increase revenues for mobile operators.

Johan Lodenius, senior vice president of European Business Relations for QUALCOMM Internet Services, began the conference with opening remarks. "The first European BREW Developers Conference shows our commitment to building strong, collaborative relationships with European publishers and developers and further demonstrates the solid presence we are building in the European wireless marketplace. QUALCOMM is providing the international wireless community with tremendous flexibility and openness through the BREW system - providing control for operators interested in delivering differentiated and compelling value-added services while ensuring they receive a secure, low cost solution that meets their business needs."

The conference featured a keynote presentation by Paul Palmieri, director of business development for Verizon Wireless, and attendees also heard presentations from Luis Avelar, vice president of marketing and innovation for Brazilian operator, VIVO and Trip Hawkins, founder of Electronic Arts.

"The BREW solution has helped us develop a competitive advantage and helped drive our data services all with a low cost for deployment," said Avelar. "For VIVO, the BREW system gives a very rich user experience and really allows us to segment our offering for the market. It also provides the best development environment and the most flexibility, for example our MMS runs on top of BREW."

Rio Caraeff, vice president of Wireless Services, Sony Pictures Digital Networks, presented a case study targeted toward publishers and developers that attended the conference to learn why they should take the steps to create content for the BREW solution. "Sony Pictures Mobile has a significant number of subscribers to its games thanks to the flexibility of the BREW system," said Caraeff. "The BREW solution and system enables us to get our products to market more quickly and efficiently than other mobile platforms."

A panel of successful publishers and developers participated in a roundtable session moderated by Dr. Richard Windsor, analyst, Nomura. Participants included:

Scott Lahman, president, Publishing, JAMDAT Mobile
Paul Beardow, chief technology officer, Superscape
Boris La Croix, executive vice president, Digiplug
Jim Eckstrom, vice president business development, ACCESS Co. Ltd.

Jan Lezny, senior director of European Business Relations, QUALCOMM Internet Services, also hosted a panel session that featured several BREW Global Publishers. Guilherme Rafare, managing director, IN3, and Norbert Chang, chief executive officer, Enorbus, both gave developers at the conference insight into QUALCOMM's BREW Global Publisher program and identified the large global market of operators that are looking to offer a wide array of compelling and advanced content. The conference also consisted of several technical sessions as well as an overview of integrating location based services into BREW-based applications.

QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
For more information, contact: www.qualcomm.com


published: 02 March '04

http://www.eurocomms.co.uk/news/story.shtml?news.REF=981