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Re: None

Monday, 11/26/2007 10:05:39 PM

Monday, November 26, 2007 10:05:39 PM

Post# of 275592
Cramer mentioned NED today, NED updated website to clarify Label Issue This is great NED will be back to teens soon IMO.
16. No recall
17. No product liability issue
18-19. recycling issue not a safety issue
20. 2% of total shipments affected. less than 5000 out of 229,000.

21. REITERATING guidance from the previous CC.


http://ir.noahtech.com.cn/phoenix.zhtml?...


16. Has there been a recall of any Noah products??
No. There as been no recall of any Noah products whatsoever. As our products meet the highest safety standards, there has been no need to remove any of our products from shelves. Recently some NP800 products were shipped without a RoHS sticker that they require. In an effort to show our customers that we care deeply about their satisfaction, on November 17th, management stated that any customer who had concerns about their purchase of an NP800 that was sold without an RoHS sticker could bring it back for a full refund. So far, less than 1,000 products have been returned. Noah values customer satisfaction and takes it very seriously.

17. Is there a safety concern with Noah products?
There is no concern over the safety of Noah?s products. The concern raised recently was over a missing sticker on the outside of the Noah NP800. The NP800 contains Chromium VI which is approved and widely used in electronic products globally, including the USA, and is perfectly safe as used in our products. However, all products that contain this element are required by RoHS to carry an orange sticker. Some NP800 products were shipped missing this sticker on the outside of the unit. As a trusted brand for children?s education, product safety is absolutely our number one concern and our products and production facilities meet every safety standard.

18. Has the Chinese press reported that your products are unsafe?


There has been some negative press due to misunderstanding surrounding this issue. Noah products exceed all relevant safety standards. Our OEM failed to remember to put an orange sticker on our NP800 in compliance with the China RoHS. We have an effective crisis management program and have contained much of the impact caused by negative media attention.

* First and foremost we immediately initiated concrete measures with our OEMs to ensure that all of our products are in compliance with government safety guidelines and that all of our products have their proper stickers.

* We have told all consumers who have purchased the NP800 without the proper orange sticker that they can return it for a full refund

* We have engaged leading experts in the product safety field to speak publicly about the fact that our products are safe to use by consumers of all ages.

* Lastly, we have launched a series of marketing and advertising campaigns focused on positive brand image and to repair some of the damages done by the negative press.

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