Found this article an interesting read regarding a startup company and very applicable to ETIM. I am wondering if ETIM has entered into any competitions to date. (I am personally of the opinion they are way too busy right now.)
Four Ms of Startup Success According to William GrayLin, the following elements are essential to the success of your new business:
Market. If you don't have competitors, you probably don't have a market.
Magic Sauce. You've got to have a strong, unique advantage that separates you from your competitors.
Money Model. Many startup founders forget how important a good revenue model is to investors.
Management Team. You can make adjustments to the above three, but without rock-solid people, you won't get anywhere.
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