Ya know, crow ...
This is all so similar to the Lucent NDA.
NDAs are a dime a dozen. And it's not hard to "promote" one as an almost completed contact. Think of the effect the Lucent NDA had on peeps' who then bought into Loch, many thinking this was "THE" breakthough that was going to make them seriously rich.
Similarly, getting valimed into hospitals obviously hasn't been too difficult. And the PRs about them have been designed to accomplish egg-zackly what the NDA PR accomplished.
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ANY DAY IN PAST YEAR OR SO
Malcbaby: Here, XYZ Hospital, here's a gadget you might want to try out, at no cost to you.
XYZ Hospital: What's it do? And what's the catch, 'at no cost'?
Malcbaby: No catch at all. We simply want to get some exposure. We believe this is the next best thing to sliced bread. (mumbles something unintelligible about screening and safety)
XYZ: OK. Thanks. But don't call us, we'll call you if we find it useful. Meantime, let's hear about your return policy.
LATER SAME DAY
Malcbaby (on phone to his PR "associate"): Get that list updated ... I've (slight cough) placed another three today. Make sure you spell the hospital names right.
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Plus ca change.