DFRC Enters Into Agreement to Acquire Impact Beverages Inc.
2004-02-26 14:14 ET - News Release
SAN DIEGO -- (Business Wire) -- Feb. 26, 2004
Diversified Financial Resources Corp. (DFRC), a holding
company trading under the stock symbol OTCBB:DFRC, is pleased to
announce that it has signed an agreement to acquire a controlling
interest in "Impact Beverages Inc." (Impact) of Scottsdale, Ariz.
Pursuant to the terms of the agreement, DFRC anticipates receiving
72.25% or 722,500 shares of Impact's common stock in exchange for
20,000,000 shares of the common stock of DFRC. The closing is to take
place on or before May 1, 2004.
Chapman, CEO of DFRC, commented, "Impact is exceptionally well
positioned to take advantage of a significant number of opportunities
in the beverage industry." Chapman further stated, "The fastest
growing segment of the worldwide beverage industry is the category
known as 'functional beverages,' which outpaced all other beverage
categories in growth over the last three years. Functional beverages
in the United States, and in particular functional waters, grew at a
surprising 325% between 2001 and 2002."
Impact uses a proprietary patented manufacturing process to
produce a family of "functional bottled waters" under the Impact
label. All these products represent the most advanced beverage
technology available today. "Consumers are turning to beverages and in
particular bottled water for their perceived functional benefits, and
away from beverages that are loaded with sugar, carbohydrates and
calories. Impact products are unique in that they are the only
products on the market that taste just like water, but are loaded with
beneficial nutrients and natural supplements," explained Chapman.
Impact has developed 10 new functional water formulas that follow
this new concept of taste-free supplemented water. All these formulas
are patent pending and include the following:
Diet Enhancing Water
Joint Health Water
Immune System Booster Water
Coral Calcium Water
Digestive Health Water
Glucose Regulator Water
Eye Health Water
Brain Booster Water
Sport Recovery Water
Energy Water
The first four products were recently test marketed in the Arizona
area with a major grocery retailer. The results of that limited test
market were quite positive, and indicated a large market for these
types of products.
DFRC is currently a holding company with operations in real
estate. Investors are strongly encouraged not to make an investment
which they cannot afford to lose. Furthermore, DFRC does not recommend
that any shareholder take any action solely based upon the information
provided above. DFRC strongly encourages the public to read the above
information in conjunction with its Form 10KSB for Dec. 31, 2002, and
10QSB for Sept. 30, 2003. These disclosures can be viewed at
www.sec.gov. DFRC's Web site can be viewed at www.dfrc.net. Impact's
Web site can be viewed at www.impactwaterplus.com.
This press release may contain forward-looking statements that are
based on a number of assumptions, including the successful completion
of the necessary due diligence in a short period of time. Although
DFRC believes these assumptions are reasonable, no assurance can be
given that they will prove correct. These forward-looking statements
involve a number of risks and uncertainties, including competitive
market conditions, successful integration of acquisitions and the
ability to secure sufficient financing. The actual results that DFRC
may achieve could differ materially from any forward-looking
statements due to such risks and uncertainties.
Contacts:
Diversified Financial Resources Corp., San Diego
John Chapman, 619-575-7041
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