LFTC signs Rush Limbaugh
POST FALLS, Idaho, Feb 25, 2004 (BUSINESS WIRE) -- Lifestream Technologies, Inc. (LFTC) , a leading developer and marketer of consumer cholesterol monitors and professional screening instruments, announced today that the Company has signed Rush Limbaugh to promote the Company's Three Minute Cholesterol Monitor beginning in March.
Limbaugh is extremely selective in choosing where he lends his voice and has an excellent track record in building brands and sales among his loyal listeners. The relationship includes spoken commercials from Limbaugh, the most listened to radio personality in America with a weekly audience of more than 20 million listeners. The aggressive year-long campaign will provide more than 450 million impressions among adults over the age of 35, Lifestream's core customer.
"The American Heart Association estimates that one out of every two American adults has cholesterol levels high enough to warrant changes in their diet and lifestyle, so it's no wonder that so many people rely on the Lifestream Home Cholesterol Monitor to track their cholesterol conveniently at home," says Limbaugh in the first of several commercials. "Now more than ever you need accurate information."
"We are enthusiastic about our sponsorship of the Rush Limbaugh Show and feel this is a tremendous opportunity to extend our consumer awareness program," said Christopher Maus, president and CEO of Lifestream Technologies. "After careful scrutiny, we recognized that Rush is a powerhouse who has consistently driven sales for other endorsed products. We expect to leverage this opportunity within our distribution network of over 15,000 retail locations throughout the United States."
The Rush Limbaugh Show is the most listened to talk radio program in the US, airing on nearly 600 stations nationwide.
