Hat Trick Beverage (HKBV)

[markrhead]

11/12/07

We got back from Atlanta this weekend and all I can say is WOW! I am still exhausted. This was one of the largest and most energetic shows I have ever been a part of. The show was massive. Everything one can imagine in a convenience store was represented. The show was broken up into two basic sections. One section was the "machinery" section. That area had pumps, car washing systems and food service items such as SubWay etc. The other section was the "merchandise" section. That area was made up of consumer goods like candy, snacks, beer and soda. Every company you can think of had a booth there. Budweiser, Coors, Miller, Coke, Pepsi and Monster had multi-million dollar booths. This was the area we were in. We were lucky enough to be right across the isle for the Hustler Magazine booth. The foot traffic was fantastic.

Let me start by telling all of you that the BevBall was a smash hit. Everyone wanted to take one home with them but we only had a limited number and had to hoard them. Tyler Marsh was with us showing off his brain child. I think he was a little overwhelmed at first but quickly got into the rhythm of things and was a huge asset. We will be in full production with the BevBall within 30 days.

We were able to exceed our goal of expanding our distribution reach. We were able to open the door for new distribution in places such as Central Florida, Minnesota, Georgia, the greater Chicago area as well as New York. This new distribution should be in place by the first of the year. It is up to me to personally follow up with these distributors and make sure we are all on the same page. I will be working on that all this week. Pumped Fitness is constantly growing and is ready for an exciting 2008. Road Kill was met with overwhelming enthusiasm. It is the perfect product for the middle of the country.

I hope to have pictures of the trade show up on this sight soon. I know that pictures of us and other beverage booths will be posted on Bevnet.com soon. I was interviewed by them as well as other media outlets at the show. I don't know if any of the interviews will reach the air. I won't know for about 2 weeks. They interviewed many people and they will be narrowing them down.

I hope to have more news for you soon.

Larry Twombly