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Friday, 02/20/2004 10:08:22 PM

Friday, February 20, 2004 10:08:22 PM

Post# of 93817
Ittiam Media Technology to be Showcased at 3GSM World Congress in Cannes, France

High quality media capture, storage, playback and streaming seamlessly integrated on Texas Instruments' OMAP™-DM270 platform

Bangalore. February 19, 2004

Ittiam Systems today announced that the company's advanced media processing technology will be showcased in the 3GSM World Congress 04 being held in Cannes, France, from 23rd to 26th February. On display will be Ittiam's Media Album - a complete reference design offering high-quality media recording, storage, playback and streaming. It is a platform that can be customized for multiple end applications - handheld and mobile.

The Media Album is built on the programmable multi-media processor platform (OMAP™-DM270) from Texas Instruments Inc (TI). It can play MPEG4 movies at 30 frames per second at VGA resolution with MP3 or AAC audio in stereo. It can capture video at 30 frames per second at VGA resolution with ADPCM audio in stereo. The Media Album also has a photo-viewer and MP3 music player seamlessly integrated. The content music, video or image can either be stored in a built-in 20 Gb hard disk drive or removable compact flash cards. Beyond stored media, one of the differentiating features of the Media Album is its ability to play digital media that is streamed over LAN - Ethernet of Wireless -- making it one of the most advanced and versatile media machines available today. It is a complete reference design with Ethernet, Wireless LAN and USB 1.1 interface, multi function infrared remote control and even an infrared keyboard.

Ittiam's media portfolio with TI's OMAP-DM270 is well suited for integration into end solutions including mobile applications. Technology embedded in the reference design has been licensed to multiple device manufacturers and ODM companies in the U.S, Asia and Europe and end products are already in the market.

The Media Album will be showcased in the exhibit stall of Texas Instruments Inc. in 3GSM World Congress 04, Hall 2, Booth E-19.

About Ittiam

Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focussed on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. For more details, visit www.ittiam.com.

For further details, please contact:
Poornima Chikkananjaiah
20 : 20 MEDIA
Tel: +91-80-22998892/3
Email: poornima@2020india.com


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