SAN DIEGO--(BUSINESS WIRE)--
Mad Catz Interactive, Inc. (AMEX:MCZ) (TSX:MCZ), a leading third-party interactive entertainment accessory provider, and the creators of AirDrives(TM) Interactive Earphones, designed to blend music with life's surroundings, today announced plans to release a next generation of AirDrives, specifically created for use with the Apple iPhone. It is anticipated that the product will be commercially available in early 2008. Like the original AirDrives earphones, the iPhone model will feature an outer-ear design powered by InAir Technology, a breakthrough personal audio technology that lets users hear what's going on around them. The iPhone compatible AirDrives will include a microphone and one-touch music-to-phone capability that together should enrich the listening experience and optimize convenience and communication for iPhone users.
"The new AirDrives will enhance the virtual communication experience offered by the iPhone by allowing users to stay in tune to their conversations, music selection and as an added safety benefit, their everyday surroundings," said Ken Wright, creator and designer of AirDrives.
AirDrives for iPhone will join the existing line of AirDrives and AirDrives for Kids Interactive earphones. All AirDrives earphones exceed the House Ear Institute and Occupational Safety & Health Administration (OSHA) standards for all-day listening based on sound pressure levels detected at the inner ear.
AirDrives for iPhone are planned to be available in early 2008. The suggested retail price is $119.99. AirDrives are compatible with iPod, MP3 Players, computers and portable DVD systems, and are available now. The suggested retail price is $99.99 for AirDrives, and $69.99 for AirDrives for Kids. To obtain more information about AirDrives and AirDrives for Kids or to order online please visit www.AirDrives.com.
About InAir(TM) Technology
AirDrives(TM) hybrid, stereo earphones utilize the proprietary InAir(TM) Technology. For more information on this technology, please visit www.inairtechnology.com. In 2006, the InAir Technology was acquired by Mad Catz, Inc., ("Mad Catz") whose parent company is a publicly-traded company listed on the American and Toronto Stock Exchanges (ticker symbol MCZ). Mad Catz is headquartered in San Diego, California. Patents pending.
About Mad Catz Interactive, Inc.
Mad Catz is a leading provider of innovative peripherals for the worldwide interactive entertainment industry. Mad Catz designs and markets accessories under its Mad Catz, Joytech and GameShark brands for video game systems and publishes video game software, including the industry-leading GameShark brand of video game enhancements. Mad Catz has distribution through most leading retailers offering interactive entertainment products. Mad Catz has its operating headquarters in San Diego, California, and offices in Canada, Europe and Asia. For additional information go to www.madcatz.com.
