e.Digital Corporation (fka EDIG)

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Samsung Electronics to accelerate business in China

Samsung Electronics, the world's largest maker of memory chips, plans to step up its advance into the Chinese market this year.

The company yesterday said it intends to conduct aggressive management and boost its image as a top brand in China to increase its sales there to $4.5 billion-$5 billion from last year's $3.7 billion.

In particular, the company will expand the sale of thin film transistor-liquid crystal displays (TFT-LCDs) and semiconductor products.

Samsung said that it is seeking to set up a TFT-LCD module assembly plant early next year in Suzhou, where it operates a semiconductor factory.

The electronics giant will expand its marketing of semiconductors in China via its Shanghai sales unit, which was established at the end of last year.

Samsung will focus on the sale of high-priced products in China's major cities, including its cellular phone brand Anycall, monitors with color displays and its digital refrigerator brand, Zipel. (Yonhap)




2002.01.05