Hear AtLast Holdings Inc (HRAL)

[dmc284]

HearAtLast Announces Grand Opening of Retail Outlet in First Sam's Club Location
BusinessWire - November 01, 2007 7:01 AM ET

HearAtLast Holdings, Inc. announced that it has received a license from Wal-Mart Canada, a wholly-owned subsidiary of Wal-Mart International, Inc. (NYSE: WMT), to open their first hearing-aid clinic to be co-located inside a Sam's Club location. The Company will officially open its specially designed, prefabricated, 220 square foot structure in the Sam's Club located at 100 Edgeley Blvd in Vaughn, Ontario the week of November 5, 2007. Obtaining this new location is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart International, which will allow HearAtLast to open hearing-aid clinics within numerous Wal-Marts, and now Sam's Club locations throughout Canada.

HearAtLast will utilize a portable, modular structure designed especially for Sam's Club locations. The design of this clinic will also provide portability as it can be broken down and reassembled in various locations throughout the store as needed.

"We have a very aggressive business plan and this new license for Sam's gives us an incredible opportunity to reach our short term goals." said Robert Oswald, President of HearAtLast Holdings, Inc. The Sam's Club roll-out will be quite different from the way we have operated in Wal-Mart Stores thus far. First and foremost, we can expand at a much more rapid rate because we utilize a freestanding structure designed especially for Sam's Clubs. This eliminates the need to obtain building permits in new and existing locations and allows for better space utilization. We couldn't ask for a better scenario" Oswald explained.

While the company will continue co-location programs within the traditional Wal-Mart Stores as well as the Wal-Mart Super Centers, the Sam's Club clinic model will allow HearAtLast to expand with relative ease as the Company expands to additional locations. Management feels the dual model roll-out will afford the company flexibility as well as being a vital component to drive revenue growth.