You know of anyone that works for free or for stock that may or may not be worth the paper its written on a year from now? I'm not 100% sure, but that's what I'd guess the company is prepared to part with given its current economic situation.
I agree that more exposure would be great, but maybe the company needs to perform better from an operational standpoint before anyone, IR firm or not, can help out.
This story has been around for awhile now and has been exposed to a vast population of investors via numerous IR/PR relationships. I personally think that sales growth, and not promotion, will drive this stock higher.
