Mad Catz Begins Shipping AirDrives(TM) Interactive Earphones
SAN DIEGO--Oct. 30, 2007--Mad Catz Interactive, Inc. (AMEX/TSX:
MCZ), a leading third-party interactive entertainment accessory
provider, announced today that it has begun shipping its AirDrives(TM)
and AirDrives for Kids interactive earphones based on its proprietary
InAir(TM) innovative personal audio technology. The audio accessories
are currently available for purchase through the Mad Catz websites
(www.madcatz.com, www.gameshark.com and www.airdrives.com) and the
Company expects them to be available at Bestbuy.com for the 2007
holiday shopping season. AirDrives and AirDrives for Kids are expected
to be available through several additional high-profile, specialty
retailers of innovative products beginning in early 2008.
Darren Richardson, President and Chief Executive Officer of Mad
Catz, commented, "We are pleased that AirDrives have garnered a
positive initial response from reviewers as well as from traditional
retailers and other online stores and we are optimistic about
prospects to expand distribution in calendar 2008. We are also seeking
to leverage the value of this unique technology through product
extensions and we hope to be ready to announce developments on this
initiative shortly."
AirDrives feature a unique, outer-ear design that makes use of
directional sound allowing users to remain alert and socially engaged
while providing a distinctive listening experience. The patent-pending
technology is designed with sound quality, overall comfort, and
long-term ear health in mind and is compatible with iPods, Mp3
players, computers and portable DVD systems. Testing indicates that
AirDrives passes the House Ear Institute and OSHA (Occupational and
Safety Health Administration) standards for all-day listening based on
sound pressure levels detected at the inner ear. The retail price is
$99.99 for AirDrives, and $69.99 for AirDrives for Kids. For more
information or for high definition photos of the products, please
visit www.airdrives.com or www.madcatz.com.
