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Tuesday, 01/08/2002 2:53:04 PM

Tuesday, January 08, 2002 2:53:04 PM

Post# of 93824
Panasonic Chooses Texas Instruments' DSP to Enable Digital Audio in Its New DVD Player

Customer Support From Panasonic Marks TI's First Venture of Bringing Digital Audio to DVD Marketplace

LAS VEGAS, Jan. 8 /PRNewswire/ -- The Consumer Electronics Show (CES) continues to be the tradeshow to unveil the latest and greatest consumer electronics products, and this year is no exception. Texas Instruments Incorporated (NYSE: TXN) (TI) will showcase the Panasonic DVD player (DVD-RV32) at its semiconductor booth (#13737) this week at CES in Las Vegas. The new DVD player is the world's first to support Windows Media Audio (WMA) file playback, which is enabled by TI's power-efficient digital signal processor (DSP). Leveraging its success in the Internet audio industry, TI is expanding its reach into the spinning disk market by adding compressed audio functionality to DVD products.

"TI is looking to bring its DSP expertise to high growth markets to enable advanced capabilities and unmatched features," said Fred Cohen, worldwide manager of Digital Audio at TI. "Adding audio to DVD applications extends the long list of markets that can benefit from TI DSPs, including stand alone digital audio players, CD players, cell phones, PDAs, Internet appliances, home stereos and car audio systems."

The Panasonic DVD-RV32 will play DVD-R(*1), CD-R/RW(*2) and MP3(*3) playback, allowing all kinds of digital content to be played on one single device. Using TI's low-power TMS320DA105 DSP, consumers will also be able to listen to WMA discs with over 22 hours of CD-quality music.

TI provides high-performance, programmable DSP and analog-based solutions for many digital audio segments. TI offers a broad range of audio products with the performance headroom and flexibility in a low power solution for a wide range of product designs. TI's award-winning DSP technology is designed into more than 90 Internet Audio devices, including products from nine of the top 10 consumer electronics manufacturers.

(*1) This unit can play back Panasonic DVD-R discs recorded and finalized with a Panasonic DVD video recorder DMR-E20. It may not be able to be played back depending on the DVD-R disc and the recording condition.

(*2) This unit can play CD-DA format audio CD-R and CD-RW. It may not be able to play some CD-R or CD-RW due to condition of the recording.

(*3) For contents recorded on CD-R/RW media for CDs for your personal use. Playability may vary on contents and discs.

About TI

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. The company's web site is www.ti.com .

Trademarks:

All trademarks are either registered trademarks or trademarks of their respective holders.

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http://tbutton.prnewswire.com/prn/11690X35918985

SOURCE Texas Instruments Incorporated

CO: Texas Instruments Incorporated; Panasonic

ST: Texas, Nevada

IN: CPR CSE

SU: TDS PDT

01/08/2002 13:27 EST http://www.prnewswire.com

per tenderloin

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