Consumer electronics manufacturer Sonicblue said on Monday that it has partnered with Coca-Cola to design, promote and sell a Coca-Cola and Rio co-branded line of digital audio players in the U.S. The first such device is slated to be released in the first half of 2002. Santa Clara-based Sonicblue also announced on Monday that it has appointed former Intel executive David Huffman as vice president of audio product marketing. Huffman will oversee the operations and organization of the company's worldwide line of Rio digital audio players and manage the company's Tigard, Ore. facilities
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