looks like another DOT turned into a DASH.......:o(
February 17, 2004 01:25 PM US Eastern Timezone
Ted Takes Flight with Music from DMI Entertainment Programming
LOS ANGELES--(BUSINESS WIRE)--Feb. 17, 2004--
United Airlines' New Low-Fare Service Finds Its Groove; Ted Customers Receive Free CD for First Three Days of Inaugural Service
DMI Entertainment Programming, a division of Disc Marketing and a leading entertainment marketing company, today announced it will produce exclusive music programming for Ted, United Airlines' new low-fare service launching in Denver on February 12, 2004 and Washington-Dulles April 7, 2004. This partnership extends DMI Entertainment Programming's relationship with United Airlines, building on its history of providing international, award-winning, on-board audio programming for all United Airlines flights since early 1998.
DMI Entertainment Programming will deliver inflight entertainment, including on-board music selections and introduction music for "Tedevision" on-board video programming. Additionally, DMI Entertainment Programming is producing a music CD featuring alternative rock artists that will be distributed to approximately 35,000 passengers flying out of Denver International Airport and Washington-Dulles International Airport during the first three days of Ted inaugural service, through May. Included on the CD are Colorado's home-grown band, The String Cheese Incident, plus selections from artist-owned record companies ATO and Trampoline with tracks from artists including My Morning Jacket, Patty Griffin, Jukebox Junkies, North Mississippi Allstars, Gov't Mule, Nadine and actress Minnie Driver.
"With the take-off of Ted, we are providing travelers a compelling alternative to the status quo in low-fare airline experiences," said Sean Donohue, vice president of Ted. "Flying with Ted promises to be a warm, friendly, pleasant experience, and offering our customers top-notch entertainment while they're in the air is a key part of delivering on that promise. DMI Entertainment Programming has proven through its long-standing relationship with United Airlines that it understands the personality of our brand and the preferences of our customers."
The music DMI Entertainment programming is creating, selecting and producing exclusively for Ted closely reflects the new airline's fresh, young and friendly style. Featured channels include:
-- Ted Top 40: a first-rate selection of today's hottest chart-toppers
-- Hear It First!: in-the-know exposure to tomorrow's up-and-coming stars
-- Ted Presents: "Here's to the Stars" - latest releases, special interviews
-- EclectTED: Adventurous selections for the intrepid traveler
-- Ted Rocks: all-American rock'n'roll favorites
-- Ted Chills: an atmospheric tapestry of down-tempo ambient electronica
-- Tedscapes: a rich collection of classical crossover, film score, instrumental and jazz
-- Time Travels: a blast from the past with retro tunes and classic favorites
-- Ted en Espanol: can't-sit-still salsa tracks and universal hits from across the Latin world
-- Ted Twang: a little bit of country for the cowboy in all of us
-- Walt Disney Records Presents: fun and frolics for passengers' inner child
-- Party in the Sky: wall-to-wall non-stop dance music sure to get toes tapping in the aisle
In addition to music tracks, each channel will feature exclusive interviews with leading artists -- a signature of DMI Entertainment Programming. Initial interviews will include Seal, Jet, Phantom Planet, String Cheese Incident, Penn Gilette of Penn & Teller in a segment on magic acts in Las Vegas, and Ted Nugent in a "Ted on Ted" segment.
"Music is one of the best ways to establish an emotional connection between brands and their consumers -- artists, music lovers and marketers all recognize this power and embrace the experience," said Tena Clark, CEO of DMI Entertainment Programming. "Successful brands articulate the ways in which they're unique and weave those characteristics throughout everything they do. Music is an important part of developing the Ted brand, and DMI Entertainment Programming is helping bring it to life with smart on-board entertainment selections."
About United
United, United Express and Ted (OTCBB: UALAQ.OB) operate more than 3,400 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at www.united.com.
About DMI Entertainment Programming
DMI Entertainment Programming produces award-winning programs for airlines, movie theaters, hotels, arenas, stadiums, cable networks and many other venues. Our audio programming division creates exclusive content for United Airlines worldwide as well as Air Force One and Air Force Two, and Regal Theaters. Enjoyed in 5 languages, DMI Programming for United Airlines recently won the World Airline Entertainment Association's Best Inflight Audio Entertainment Award.
About Disc Marketing
Disc Marketing creates exclusive audio, visual and interactive content -- delivered via Enhanced CDs -- for leading consumer brands. Using entertainment to dimensionalize brands, Disc Marketing empowers companies to connect with their target audiences. Enhanced CDs from Disc Marketing create a fully engaging consumer experience and provide companies with an actionable, updateable and measurable marketing tool. Disc Marketing clients include Target, Toyota, General Mills, United Airlines, 7 UP, Hasbro, Betty Crocker, Johnson & Johnson, Kellogg's, Mead Johnson and Victoria's Secret.
Best-in-class professionals from brand marketing, the music industry, advertising agencies, film studios and technology companies comprise the talented Disc Marketing staff. Disc Marketing houses assets including Five Alarm Music, DMI Entertainment Programming, DMI Records, Disc Marketing Special Products, DM Publishing and Firehouse Recording Studios (one of the largest digital recording studios in North America). Founded in 1997, the privately held company is headquartered in Pasadena, Calif., and has offices in New York City and Chicago. For more information, please visit www.discmarketing.com.
AI
