Lucky
At no time is dilution a good thing, ever!
Rusty Wallace's involvement is like having a trophy wife here, great for show and great for parties, but when you get home at the end of the day you see that beauty is really on the inside and you wish you had someone who was going to be a full partner and add value to the relationship and build a home with a strong foundation, a trophy wife (Rusty Wallace) is cosmetic window dressing and does not build that foundation, in fact it is like having a trophy wife with no limit on a credit card!
Spending way too much for little in return on building that foundation, have fun with this but it seems the major players are all getting paid, rusty included and the investors are funding it all. The proof is yet again in the red PPS today.