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heptikus

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heptikus

Re: GIBBER post# 13557

Monday, 10/22/2007 11:52:27 AM

Monday, October 22, 2007 11:52:27 AM

Post# of 20076
Gib...China's total TV ad revs in 2006 were about $50BB USD (see link). Using that number for 2007 (we know it's higher), 20% would be $10BB USD and 5% of that would be $500MM USD. So the question is...how much of that $500MM can advertisers put into the most successful game show in history in the country with the largest consumer market in the world? It seems to me that the advertisers would be jockying for postition to get a piece of this proven winner...

http://www.reuters.com/article/companyNewsAndPR/idUSPEK15083420070216
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