I got a call back from the company. It is very interesting there view on the viewership and ads. I wish i had talked to them before. They stated that 80% of the adds are sold in Jan & Feb. The remaining 20% is sold thru the rest of the yr. They are competing for the remaining 5% of the 20% at this time of the yr. They are looking to get the attention of the 100 advertizers they presented too recently for next yr. It is interesting to have them explain the situation vs what is said on the MB. I think it will be next yr before we get a big run. I am sitting on dead money until then since I bougth a little on the high side. The management knows what they are doing but in my view it will be next yr when they see how many ad $ they can sell to those 100 advertizers. I cannot believe no one on this board calls them. It is a good sign they called me back the next day.
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