NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

Apple, HP & NEOM...



"What Jobs (Apple) is selling is the iPod platform--the gateway to the iConomy. Meanwhile...Microsoft's 30 hardware partners work against the software giant. As they try to differentiate from direct competitors, they fragment the market and marketing messages Apple excels in delivering with style and elegance."

"By endorsing the iPod, HP hitches a ride to an explosively viral constituency--with powerful ties to another powerful market group, cell phone users. HP gets Apple's R&D budget for free, cachet with the artists, writers, filmmakers and other creative types that produce billions in free media exposure. And HP vaults from No. 2 in the PC market to co-leader in the mobile music space, tying the two platforms together in the process."

"For Apple, HP represents a channel with which to extend their iPod platform--to video via Intel HDTV chips, to phones via Bluetooth and WiFi mesh networks--and to the content industries via a new release platform of videophones, RSS-routed mobile storage and Rendezvous-sharing peer farms on the desktop."

SmartBiz, this all has to do with the Cool-Towns link at the top of our Message Board. If anyone has not seen the virtual tour, I highly recommend viewing all 3 sections, Education, Rock & Communication as follows:

http://www.cooltown.hp.com/cooltownhome/cooltown-video.asp

Once again SmartBiz, thanks for your time and efforts in sewing this information together for us and creating the landscape we now see and feel. All the Best, JP