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Thursday, 10/18/2007 2:23:04 AM

Thursday, October 18, 2007 2:23:04 AM

Post# of 91
NHAL - Plans to enter the Pre-Paid Debit Card industry. They may be on to something... Found a good article about the Pre-Paid Debit Card industry below.

"Another Shade Of Plastic"

http://www.forbes.com/business/2006/05/08/prepaid-debit-cards-cx_lm_0508debit.html

An estimated $117 billion of purchases will be made this year using pre-paid plastic, whether that be in the form of a gift card, a payroll card or a renewable debit card issued under the Mastercard or Visa logos. Mastercard projects that by the end of 2009, pre-paid and stored value card transactions could soar to $257 billion.

The market is so big that Visa is preparing to roll out a nationwide network of retail spots where consumers can reload cash onto their Visa-branded pre-paid cards. Visa says it is specifically going after the millions of "unbanked" consumers in the U.S., a segment it estimates earns $1 trillion in annual income and pays $1.5 billion of that annually in check-cashing fees. These fees may be avoided by workers having their employers deposit their salaries directly into the debit cards.






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