Winning Brands Corporation (WNBD)

[Teban]

News for 'WNBD' - (Winning Brands Approved for Aisle Displays in 102 Big Box Locations Merchandising Investment Results in Superior Exposure in National Retailers)


BARRIE, ON, Oct 16, 2007 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (www.WinningBrands.ca) reports that its 2007 investment in new customized heavy-duty merchandising and display units is paying off with new orders. Three national retailers have authorized delivery of the durable structures to 102 store locations immediately to increase visibility of Winning
Colours(R) Multi-Cleaner in their stores. Production of the custom fabricated units will be completed in early November 2007. The rolling rack concept enables retailers to easily locate up to 108 bottles of Winning Colours(R) into high-traffic aisle positions at each participating store instead of being confined to static shelf locations that hold less inventory and provide less visibility. A total of 11,016 bottles will be required by participating stores to fill the new display units in November. The Manufacturer's Suggested Retail Price (MSRP) is U.S. / CDN $9.95 each per 32oz bottle of Winning Colours(R) Multi-Cleaner.

Winning Brands CEO Eric Lehner states that the up-front costs of this program generate long term savings; "Over time, the investment in metal fabrication is spread over much longer display-life compared to typical cardboard or plastic.
The units can be safely re-stocked, moved on casters, cleaned, given new graphics and have accessories attached -- unlike cheap disposable structures.
The permanent nature of these units is also symbolic of an emerging long term relationship between Winning Brands and these retailers to serve the public together," says Lehner. Lorne Kelly, who was in charge of the development of this program at Winning Brands, adds, "We've made more units than needed to fill these initial orders so that participating retailers can roll-out to additional stores as quickly as they like. This latest commitment from our leading customers is great news. It gives Winning Colours(R) Multi-Cleaner high visibility and gives consumers the feeling that Winning Colours(R) really belongs in the store." Lehner points out that these approvals are the result of teamwork in 4 co-operating groups, "account management personnel at Dynamic Paintware (http://www.getpainting.com/english/), design/manufacturing personnel at United Displaycraft (http://www.uniteddisplaycraft.com/design.html),
buyers/managers within the retailing organizations themselves and Winning Brands' head office staff." The participating retailers will unveil their participation to coincide with their own proprietary promotional programs.