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Monday, October 08, 2007 4:36:23 PM
I am not concerned about no US sales. I've worked for foreign companies who have exceled in their international markets but failed in the US. And yet they were cash flow positive with no debt, the case of eFotoXpress, and were successful in their niches.
I have 20 years of high level management in high tech. Finding your niche and exploiting it is the ticket to success for any start-up. eFotoXpress has finally done that... witness the sales Edward Tan is making with much greater ease than with previous products. We don't need another Microsoft or Google. No one is expecting that from eFotoXpress. You just need positive earnings over several quarters, steady sales growth, a careful eye on expenses, and ideally some sort of reoccurring revenue (e.g. Edward's idea of ongoing license fees) to be a viable company commanding a decent valuation.
FYI, the medical industry in the US is an exceedingly tough nut to crack, very tightly controlled by big names (Siemens, GE, etc.) And very long sales cycles. I know becaues I almost started a medical software company with a friend who eventually did start that company (he had once been the medical marketing manager for Sun Microsystems).
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