They have a multi-year EXCLUSIVE
Salt Lake City, UT - Aero Exhaust has reached an exclusive multi-year agreement with the National Association for Stock Car Auto Racing (NASCAR) for it's high performance muffler line to join the NASCAR Automotive Licensing marketing program. The agreement allows for Aero Exhaust mufflers to be an exclusive NASCAR Performance product and carry the prestigious NASCAR brand on packaging and related media.
Aero Exhaust is the world leader in performance exhaust airflow technology, manufacturing and distributing the most technologically advanced muffler on the market. The AeroTurbine muffler line consists of nine different universal styles that fit nearly every car, truck or SUV on the road and significantly improve fuel economy, engine horsepower and torque. A second line called The Installers Choice is an economy line of seven additional styles that will service the everyday consumer looking for an inexpensive replacement product.
Aero Exhaust decided to team up with NASCAR Performance after examining the demographics of the NASCAR fan.
"The average NASCAR fan is automotive savvy and is interested in enhancing the performance of their personal vehicle," states Aero Exhaust CEO, Bryan Hunsaker. "We'd like to assist them with that by replacing their muffler with our performance products."
Developed in 1996, the NASCAR Automotive Licensing program builds awareness for the sport by creating marketing alliances with an expanded base of leading manufacturers and corporate partners under the NASCAR Performance and NASCAR Officially Licensed brand names. Together with a fully integrated marketing and media program, NASCAR is leveraging its assets to address the automotive needs of the sport's 75 million fans. Today, more than 35 companies are part of NASCAR's Automotive Licensing Program.
"It's companies like Aero Exhaust that make the wheels go' round on the track and on the street," says Odis Lloyd, NASCAR managing director, automotive licensing. "Their commitment to producing a high-quality consumer vehicle muffler line, along with their involvement as a major team sponsor in our sport, makes us proud to welcome Aero Exhaust as a strategic partner in our automotive program."
The professionals at Aero Exhaust and the NASCAR automotive marketing team have begun developing creative marketing platforms to promote their products and accelerate this partnership immediately.
Aero Exhaust exploded onto the NASCAR scene in January 2006 when it announced a primary Nextel Cup sponsorship with Morgan-McClure Motorsports and secured the endorsement of racing legend Rusty Wallace. Their stainless steel products are also used exclusively by many of the NASCAR Elite division and Rolex Series Grand Am Daytona Prototype teams. These team relationships have yielded several victories to include the SunTrust / Riley 2005 Rolex Series Team and Driver Championship and more recently, the CompUSA Chip Ganassi with Felix Sabates/ Lexus Riley 2006 Rolex 24 Champions at Daytona.
The same technologies behind those winning performances are now available to the consumer and car enthusiast.
The Aero Exhaust lines are built to the highest industry standards and offer the consumer a lifetime warranty. Aero Exhaust mufflers are available worldwide through major retailers, mass merchant centers, automotive aftermarket supply stores and wholesalers. Additional information on their products, race team, and motorsports ventures can be found on their corporate web site, www.aeroexhaust.com. NASCAR is one of America's most popular professional sports with more than 75 million fans and 17 of the top 20 most attended events in the U.S. last year. NASCAR sanctions 1,500 races at more than 100 tracks in 35 U.S. states, Canada and Mexico.
For more information, please contact:
Dawn Hicks, Aero Exhaust (704) 200-6551 or dhicksaeroexhaust.com
Diane Hawkins, Morgan-McClure Motorsports (276) 451-0044 or dhawkinsaeroexhaust.com
Kimberly Hyde, NASCAR Automotive Licensing (704) 348-9600 or khydenascar.com
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