Actually on topic, I think, if the interest is in market psychology. It will require a 'scare the hell out of them' event, and that's usually a good buy point.
Now, for O/T, lets talk about trans fats in the food supply causing virtually all modern epidemic disease in the US.
Or, for another O/T, perhaps the lack of 'cure' verses 'treatment' for said diseases.
I'm not sure any more that The Matrix is fiction.
rr