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CEO's Message on Company Operations

Esprit Financial Group Inc. (Esprit) (EFGO.PK) Releases CEO's Message on Company Operations

LAS VEGAS, July 25 /PRNewswire-FirstCall/ - Esprit Financial Group Inc. (ESPRIT) (EFGO.PK) www.espritfinancialgroup.com announced today that it will publish a business update from CEO Garr Winters at 9:30 AM today. The full text will be available on the Company's popular Town Hall forum. The message can be reviewed at: http://cashnow.com/espritfinancialgroup/

Winters provides a perspective on major developments regarding the Company's recent merger and acquisition activity, as well as a high level perspective on Esprit's strategy moving forward for its four operating divisions.

Highlights include aggressive initiatives in developing advanced financial services in the Chinese market, the Company's unfolding strategy and progress being made by its Forex trading division, as well as ongoing operations of its core PayDay loan licensing division.

About Esprit Financial Group Inc.

Esprit Financial Group Inc. is a public company engaged in a diversified number of online financial services. These include:

- PayDay Loans: A pioneer in the payday loan industry, the Company
licenses comprehensive software solutions to industry participants,
under the Cash Now banner at www.cashnow.org.

- Forex: The Company's Forex Trading division offers an innovative low-
cost Forex trading service at www.cashnow.com targeted to active day-
traders.

- Advanced Electronic Funds Management: This division offers a number
of class leading financial services that facilitate a variety of
Internet based international electronic funds transfer and cash
management solutions.

- Structured Debt Resolution: This division will offer streamlined,
cost effective alternative services to facilitate the negotiation of
debt settlement online.

Safe Harbor Statement

Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.

SOURCE Esprit Financial Group

Source: PR Newswire (July 25, 2007 - 8:30 AM EST)

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