RedChip Featured Company: Mizati Luxury Alloy Wheels (MZTI.PK) Launches Radio Campaign
Mizati announced that it has chosen Latino 96.3 FM as its first radio campaign partner to increase the company’s target market awareness. The Hispanic radio broadcasting station was chosen after careful consideration of many other Southern California radio stations.
The CEO, Hazel Chu, stated, “Mizati has been keeping a low profile since we established in 2001; however, as of this year, management decided to bring Mizati to the front line. Mizati already has its market share; however, we understand that branding and awareness are essential at this point. We want every consumer in the marketplace to know our name, to recognize the designs we have, to identify with the quality we maintain, and to realize the commitment and determination we set to ensure Mizati’s becoming the leader in the industry.”
The management team decided to launch a series of marketing campaigns in addition to the partnership with Latino 96.3 FM. Mizati’s goal is to be recognized by everybody in the industry and is committed to beating its competition.
