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Re: Hilander post# 27

Friday, 09/28/2007 11:48:08 AM

Friday, September 28, 2007 11:48:08 AM

Post# of 45
Audio Newspaper & Mobile Devices is Launched:

May 1, 2006 News Release
Audio Newspaper Service for iPods and Windows Mobile Devices is Launched by MediaBay
SoundsGood Newscast offers citizens of the world the ability to select and listen to customized audio newspapers from two of the world's leading news services
CEDAR KNOLLS, N.J., May 1, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- MediaBay, Inc. (Nasdaq: MBAY), a leading digital media and publishing company specializing in spoken word and premium audio entertainment, today announced the launch of SoundsGood Newscast at http://www.soundsgood.com/newscast and http://newscast.soundsgood.com. This new subscription service is being launched with digital audio programming from two English-language news services: The Hindustan Times' Audio Digest; and a news service powered by Taldia.

MediaBay's customers can personalize the newscasts by choosing subjects that interest them, and can schedule daily feeds for automatic delivery to their computers, iPods or transfer to any Windows Media PlaysForSure MP3 device.

Promoted through an exclusive partnership with HT Media Ltd., the Hindustan Times Audio Digest on SoundsGood Newscast is being marketed to HT Media's global audience including those of Hindustantimes.com, which serves more than 4 million unique monthly readers worldwide. The newscast features top stories selected daily by Hindustan Times editors from editions published throughout South Asia. Customers may select from news categories including top stories, entertainment (including Bollywood news), business, sports, stars (astrology) and special reports.

Soundsgood Newscast, powered by Taldia, also features content from AP Digital, a commercial division of The Associated Press, including coverage of U.S. and international news, sports, entertainment, technology and more.

SoundsGood Newscast subscribers will receive a 14-day free trial. Thereafter, subscribers to Hindustan Times Audio Digest may download the newscast six days a week at US$9.95 per month, and Taldia's service five days a week at US$4.95 per month.

MediaBay's SoundsGood Newscast expects to capitalize on the growing trend of online news consumption: according to recent research by Pew Research Center, a third of Americans below age 40 cite the Internet as their main source of news. Among those who read newspapers online, 73 percent cite convenience as the reason they do so. Automatic downloads of digital news audio provide even more convenience to commuters, office workers and students, who can listen to news whenever they want, wherever they are.

"MediaBay is proud to provide news audio from two trusted, world-renowned news providers for consumers across the globe," said Jeffrey Dittus, Chief Executive Officer of MediaBay. "With SoundsGood Newscast, our customers who are constantly on the go can easily stay in touch with the news they are interested in - without getting an information overload."

"Through SoundsGood Newscast, customers around the world may now enjoy what millions of Hindustan Times readers in India are already enjoying," said S.N. Bhaduri, Vice President -- eBusiness at HT Media Ltd. "The global Indian now has access to news from an Indian perspective, anywhere, anytime," he added.

"As the technology provider for the SoundsGood Newscast, we are also excited to provide audio content from AP to a very targeted customer -- people who are on the go," said Rys Fairbrother, President of Taldia.

About MediaBay

MediaBay Inc. (Nasdaq: MBAY) is a leading digital media and publishing company specializing in spoken word and premium audio entertainment. The company maintains a library consisting of over 75,000 hours of content, including audio books from best-selling authors and the history of American Radio. Some of MediaBay's digital content partners include BBC, Blackstone, CBS Radio, Harper Collins, Hay House, Oasis, Penguin Audio, Random House, Simon & Schuster, Sound Room, and Zondervan. In addition to its popular Audio Book Club, MediaBay distributes its content through proprietary web sites including audiobookclub.com, radiospirits.com and SoundsGood.com as well as through partner channels including MusicNet, MSN Music, RealNetworks, Sirius Satellite Radio and XM Satellite Radio. For more information on MediaBay, please visit www.mediabay.com, www.audiobookclub.com, www.radiospirits.com, www.soundsgood.com, http://msn.soundsgood.com, and http://real.soundsgood.com.

About HT Media Ltd.

A major force in the print media industry, HT Media Limited commands a leadership position in India through its publications, Hindustan Times, Hindustan and HindustanTimes.com. The group's flagship publication Hindustan Times has editions in nearly every important city in north and west India. The daily English newspaper is printed from New Delhi, Mumbai, Chandigarh, Jaipur, Lucknow, Patna, Bhopal, Ranchi and Kolkata. Currently the daily readership of the newspaper is over 4 million consumers. The Delhi Edition happens to be the largest selling single edition newspaper in India. Not only in circulation, Hindustan Times has held leadership positions in defining trends in the industry. It was India's first newspaper to introduce the compact web-width. Almost every single newspaper followed suit and today the reduced size is a norm in the industry. The group's vernacular publication Hindustan is India's eighth largest read daily. In its segment, it happens to be the fourth most read daily Hindi newspaper. The newspaper has editions from New Delhi, Lucknow, Patna and Ranchi.

The group's website www.HindustanTimes.com is India's largest news site. Every month, the website attracts over four million unique visitors and in delivers in excess of 90 million page views. Forbes has consistently listed it amongst the Top 10 Newspaper Websites in the world. The site offers in-depth coverage and analysis to its users. For more information on HT Media Limited, please visit http://www.hindustantimes.com.

About Taldia

Taldia, Inc. of Altadena, CA, realized early that new mobile technology could support the potential of daily news content being converted from text to audio so people can listen to the news up-to-date and on-the-go. Through a content deal with The Associated Press and creating technology to manage the process, the daily news is available in categories such as Sports, Entertainment, Politics, Business and many more.

Taldia's stable of professional voiceover talent records the news stories with experience in radio, book narration and on-air announcing for such outlets as CNN. Taldia works with publishers to find additional ways to monetize their assets in this new mobile digital world. For more information on Taldia, please visit http://www.taldia.com or call (626)737-6240.

Certain statements in this press release constitute "forward-looking" statements that involve a number of known and unknown risks, uncertainties and other factors which may cause MediaBay's actual results, performance or achievements to be materially different from any results, performances or achievements express or implied by such forward-looking statements. All statements other than statements of historical facts included in this press release including, without limitation, statements regarding our future financial position, business strategy, budgets, projected costs and plans and objectives of our management for future operations are forward-looking statements. In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," or "continue" or the negative thereof or variations thereon or similar terminology. Important factors that could cause actual results to differ materially from our expectations, include, without limitation, our history of losses; our ability to execute on any strategic initiatives; the success of our new digital media distribution strategy, our ability to anticipate and respond to changing customer preferences, license and produce desirable content, protect our databases and other intellectual property from unauthorized access, collect receivables; dependence on third-party providers, suppliers and distribution channels; competition; the costs and success of our marketing strategies; product returns; member attrition and other risks detailed in our Annual Report on Form 10-K for the year ended December 31, 2005. Undue reference should not be placed on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to update any forward-looking statements.

SOURCE MediaBay, Inc.

Tim Clemensen of Rubenstein Investor Relations, +1-212-843-9337,
tclemensen@rubensteinir.com; or Quinnie Wong, Online Marketing Director of MediaBay,
Inc., +1-201-572-3736, q.wong@mbayinc.com
http://www.prnewswire.com


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