>A drug I’d cite as evidence of the toughness of selling to hospitals is Angiomax. It’s a fine drug, but it costs a lot more than heparin.<
Not a good example. Angiomax isn't competing against heparin. It is competing against the combination of heparin or LMWH and a glycoprotein IIb-IIIa inhibitor (primarily Integrilin and ReoPro).
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