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Re: xrymd post# 52778

Monday, 09/24/2007 1:39:13 PM

Monday, September 24, 2007 1:39:13 PM

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>…but not in a hospital setting were the patients are admitted already.<

Thanks—that’s the point I should have made in the prior thread about the reluctance of hospitals to pay a premium price for improvements in “convenience.”

Selling a premium-priced drug to hospitals is a tough business to be in because hospitals are smart and poor (or think they are). A better business model is one that targets end-users who are rich and dumb, which is why so many companies are trying to get into aesthetic medicine.

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