e.Digital Corporation (fka EDIG)

[HotrodHans]

is this new.

APS Announces Sale of digEplayer Units to Alaska Airlines
Following a Very Successful 'Beta' Test, Alaska Agrees to Purchase Innovative
In-Flight Entertainment System

TACOMA, Wash., Feb. 4 /PRNewswire/ -- APS announced today the sale of its
new in-flight entertainment system, the digEplayer (TM) 5500, to Alaska
Airlines. The units will provide video and audio on demand to passengers of
Alaska Airlines for at least the next 5 years according to the agreement signed
this week between the two companies.
The digEplayer 5500 (TM) can hold more than 30 feature length movies and 10
hours of music. Alaska has been using the digEplayer 5500(TM) on its
transcontinental flights since November '03 while testing the innovative system.
"We wanted to test the players on several levels; customer acceptance and
demand, durability, ease of distribution, and quality of picture and sound. We
have been delighted with the results in each case and have now made a full
commitment to the product," said David Palmer, managing director marketing for
the airline.
"We worked closely with Alaska Airlines during this test phase and learned a
lot. The result is that a quality product has become even better. Overall
passenger and crew response was better than we could have ever imagined and are
pleased that Alaska has now decided to utilize the digEplayer for its
in-flight entertainment system." said Bill Boyer, President of APS.
Boyer continued, "This beta test proves that for the first time, carriers
can have a full video on demand (VOD) system without expensive retrofitting of
aircraft."
The agreement between the two companies allows Alaska Airlines to purchase
as many as 6,000 digEplayers by February, 2009. Included in this agreement will
be:

-- Feature length movie programming.
-- Pre-programmed television content
-- Dynamic Music content to be provided by DMX In-flight Music
-- Multiple types of Advertising plus additional marketing "Channels"
provided by Aeromedia LLC

Seattle based Alaska Airlines is the nation's ninth largest airline and was
named 2003 Technology Leader of the Year by Air Transport World magazine.
http://www.alaskaair.com

Tacoma, Washington based and privately owned; APS is the airline industry's
leading innovator in in-flight entertainment systems. Using the latest
technology licensed from e.Digital and DivX, the digEplayer 5500(TM) offers
superior audio and video quality. http://www.digeplayer.com

For more information about the digEplayer 5500(TM), contact APS at
253-284-4445. For advertising information contact Aeromedia LLC at
425-990-6462. http://www.aeromediaLLC.com



SOURCE Alaska Airlines


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