Do a 10th Step on this you Dry Drunk: Quite a success story brewing at APS and Alaska. Customers love the product – they line up while boarding with $10 dollar bills on outstretched hands, vying for one of them. The underlying message is that customers will pay for choice. Airline customers do not need installed entertainment systems with complicated and expensive entertainment solutions. Not only will they pay for them on the plane, they will sign up for entertainment options on the Internet before they leave on a flight. Portable equipment and the inherent battery issues can be made to work as well as the issues surrounding fulfillment. Alaska and the DigEplayer unit have broken so many stereotypes about IFE; most people in this business should be humbled by this incredible IFE experiment. Hats off to Dave Palmer, because he is living up to the grand old Alaskan tradition of self reliance and inventiveness. He and Bill Boyer should get some kind of an award from the WAEA – these guys are the Wright Brothers of our industry!
The Alaskan Airlines DigEplayer entertainment offering:
4 New Release Movies
6 Seasonal Favorites Movies
15 Other Movie Titles
4 TV Shows…and more
Music selections from: alternative, Broadway, childrens, classic rock, classical, country, jazz, pop, R&B, and “Alaska FM”
