NeoMedia Technologies, Inc (NEOM)

[in4it]

Mobility in the Web 2.0 world: In action

• Enhance existing functions to be accessible from the wireless devices

– Drive traffic to the mobile version of the applications through awareness and auto redirects

– Provide fast access through Search to a wide variety of content from any device

– Short URLs and easy navigation very important

• Use 2D barcodes in advertising and direct marketing materials to drive Web

traffic

– Customers who see an ad in a magazine or on a billboard, or receive direct marketing

material, can point their mobile phone to the 2D barcode and access the related Web site

directly without typing lengthy URL addresses

• Provide more syndicated content for site visitors

– Allow the visitors to take away pieces of your content and explore them at a time of their own

choosing (audio or video podcasts, RSS feeds, etc.)

• Automatic Alerts to the cell phone to notify the client of key events:

– Their order has shipped

– A proposal is ready for their review

– Payment has been received


http://perwez.wordpress.com/2007/09/18/web-20some-important-points/