I think the NCAA agreement would be HUGE because of all of the Alumni's you have from each college:) Basically everyone is a prospective customer. And then with the NFL, I think we get the great publicity like MLB, But even more "passion" with this sport. If the Packers run the table, it could be "lights out" for the NFL LA:)
"Keep your feet on the ground and keep reaching for those ETNL stars"
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