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Re: mibrijam1147 post# 8248

Sunday, 09/16/2007 1:42:08 PM

Sunday, September 16, 2007 1:42:08 PM

Post# of 10820
My understanding of how the back room works is that First look places 3M into the kitty retiring a boat load of debt and gets the right to distribute the film. Its then their job to market it. For example the film costs 30M to make 3M is a drop in the bucket but they somehow can market or have purchase the right to market it anyway they see fit. So if it bombs they are out temporary till they get someone to pick it up. Thats how I understand the program