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Re: friendlyfred post# 59521

Tuesday, 02/03/2004 9:14:48 PM

Tuesday, February 03, 2004 9:14:48 PM

Post# of 93820
Well Fred........

Old Pepsi actually emailed me back..............here's what they said......

*************************************************


Hello!



Thank you for contacting Pepsi World regarding our new Super Bowl commercial, which features the Apple iTunes promotion.

Before we introduced this commercial, we consulted with the Recording Industry Association of America (RIAA) - which undertook the lawsuit to stop illegal music downloads - and received both its encouragement and support to turn a negative into a positive.

We believed we could accomplish this, first, by showing consumers that downloading music illegally is wrong and, second, by introducing millions of people - some of whom may have never tried to buy music on the Internet before - to a legal alternative through the online iTunes Music Store.

I assure you, our goal was not to reward or condone criminal activity. Far from it, it's about young people who learned a hard lesson, but who now better understand that there are serious consequences to downloading music illegally.

Nevertheless, if our actions, in any manner at all, have upset you, it is regrettable and I hope you will accept our sincere apology.

Again, many thanks for taking the time to express your viewpoint.

-The Pepsi World Webmaster
webmaster@pepsi.com
http://www.pepsi.com

*************************************************************

hmmmmmmmmm.....I didn't see the entire commercial, only what was shown on the internet...the internet version sure didn't reflect their answer.

Did you see the commercial? Was it as they said?











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