Axis Technologies Group Inc (AXTG)

[ArchRichard]

I am an architect w/ interest in "green" building technologies.
I first heard of this company and product about 6 months ago.

Overall, my (intuitive) reaction is that this is a legitimate product and company. It takes a fair amount of effort to introduce a new product for the building market. I would say the strength of the product in relation to other "daylight harvesting ballasts from companies such as Lutron or Universal is that it appears to be a stand alone (integrated) product - without need for additional control wiring to a central point. (It is simple to replace a ballast in a fluorescent fixture, and these ballasts simply require the fixture to be slightly modified to include a photocell)

Given the simplicity of the concept, and ease of retrofit, the market could be HUGE - especially given the current energy efficiency push - California is a huge market (I live in LA). Rebates are a significant incentive, also.

My guess is that is what makes this product patentable - combination of ballast, control processor and sensor. My girlfriend is an intellectual property attorney - I have asked her to check on the patent claim...

The thing that seems weird / questionable to me is the association of this company with Riverside Entertainment:
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=380817

Have not purchased stock yet, but am strongly considering it - not as a short term speculative play, but as a (possibly) risky long term play.

Good boards

ArchRichard