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Advanced Plant Pharmaceuticals Inc. - APPI - Announces Infomercial Launch for 'Lo-Chol'
/FROM PR NEWSWIRE NEW YORK 800-776-8090/
TO BUSINESS AND MEDICAL EDITORS:
Advanced Plant Pharmaceuticals Inc. - APPI - Announces
Infomercial Launch for 'Lo-Chol'
NEW YORK, Nov. 15 /PRNewswire/ -- Advanced Plant Pharmaceuticals, Inc.
(OTC Bulletin Board: APPI) a company that utilizes whole plants to develop all
natural dietary supplements, is pleased to announce the expected initial
launch of its infomercial for Lo-Chol, its Whole Plant dietary supplement
aimed at reducing cholesterol. Lo-Chol strives to bring back into balance the
all-important ratio of HDL (the "good" cholesterol) to LDL (the "bad"
cholesterol). Lo-Chol is a scientifically developed combination of six
selected plant parts that, the Company believes, aid in tipping the lipid
balance to near normal levels.
The target date for the infomercial launch is today, November 15, 2000.
The 5-minute program was shot at WACX-TV studios in Orlando, Florida and will
be aired over United Telemedia's home shopping show "New Value Club", a show
produced in the Home Shopping style format. The show reaches 20 different
markets and is seen by over 24,000,000 people, primarily in the Southeastern
United States.
This initial launch will last for two months and will include both a
5-minute segment and a 60-second segment. The 5-minute segment will include
on-air personalities discussing the beneficial effects of Lo-Chol. The host
and hostess for these segments are Chuck Bennett and Victoria Lambert, who
regularly host the "New Value Club." There will be at least 600 airings of
the 5-minute segment and 1,000 of the 60-second segment.
Advanced Plant Pharmaceuticals will offer "Lo-Chol" in both 60 and
120 caplet size bottles. APPI will also offer APPI "Garlic" at half price
with the order of either size bottle of Lo-Chol.
The Company will receive full value for all products sold during the
initial two-month trial period. Upon completion of the trial period, United
Telemedia, in its discretion may elect to put the infomercial on over
500 cable stations nationally and receive a portion of each sale. David
Lieberman, President of the Company, stated "We look forward to the successful
launch of these spots and have a sharp eye on the future potential of this
(Lo-Chol) product, as well as the use of the infomercial format for our other
products."
For further information on Advanced Plant Pharmaceuticals, Inc. please go
to the company's website at www.appi.cc, or call Charles A. Moskowitz
at 781-871-5539.
FORWARD LOOKING STATEMENTS:
This release contains forward-looking statements within the meaning and
pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act
of 1995 and involve risks and uncertainties that may individually or mutually
impact the matters herein described, including but not limited to product
development and acceptance, manufacturing, competition, regulatory and/or
other factors, which are outside the control of the Company.
SOURCE Advanced Plant Pharmaceuticals Inc.
/CONTACT: Charles A. Moskowitz of Advanced Plant Pharmaceuticals
Inc.,781-871-5539/
/Web site: www.advancedplantpharm.com/
Nov-15-2000 16:27 GMT
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