twlack, this link may also be of help to you.
corky
A large increase or decrease in a stock's short interest from the previous month can be a very telling indicator of investor sentiment. Let's say that Microsoft's (MSFT) short interest increased by 10% in one month. This means that there was a 10% increase in the amount of people who believe the stock will decrease. Such a significant shift provides good cause for us to find out more. We would need to check the current research and any recent news reports to see what is happening with the company and why more investors are selling its stock.
http://www.investopedia.com/articles/01/082201.asp
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