Apple Inc (AAPL)

[roni]

I am not going to tell, other than to say I think the answer is "Not very much", particularly when compared to the probably impact of the new Touch iPod. Among other things, it moves us closer, I think, to the point when Apple can become our VOIP provider, if it wanted to.

The most important question about the Starbucks deal, one that Annie raised, is: "How does it affect Apple's brand?"

The correct answer is - probably a net neutral to slightly positive. I do not see much in the way of negative.