NeoMedia Technologies, Inc (NEOM)

[krays]

I believe SB has received a licensing fee from DP but do not know whether they have done anything with the technology to date. I think I recall an earlier post from someone more knowledgable of the topic.

http://www.idspackaging.com/packaging/europe/dupont_packaging/1744/newsrelease_content.html.


Company's 2D Barcode Solutions to Be Used with Select Global Brands

Scanbuy, Inc., a global provider of wireless commerce solutions today announced an exclusive agreement with DuPont Packaging & Industrial Polymers (P&IP) to license Scanbuy's interactive 2D (two dimensional) barcode technology for packaging applications. As a part of the agreement, DuPont P&IP will be the exclusive marketer of Scanbuy's interactive camera-phone technology to the packaging industry.

DuPont P&IP selected Scanbuy as its exclusive technology provider to commercialize and market Scanbuy's interactive technology to select global brands under the DuPont banner. When imbedded in product packaging, 2D barcode technology enables a myriad of consumer interactive applications directly from mobile handsets. Some potential uses in packaging are checking nutritional content of food & beverages or determining if a cosmetic is suited for you, and more sophisticated uses like playing games & winning prizes.

"Smart packaging represents a key future packaging trend and opens up new opportunities that run the gamut from better inventory tracking to brand enhancement," said Dr. John Hillenbrand, Vice President, Innovation and Technology for DuPont P&IP business unit. "We chose to partner with Scanbuy because their barcode-capture technology and services platforms are clearly more advanced and robust than others in the market."

"DuPont has long been an industry leader in packaging innovations and has deep expertise in commercialization of new products and technology," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. "We selected DuPont as our exclusive packaging partner to benefit not only from their depth of experience but also their extensive reach into the consumer products packaging industry. "

According to a market study by NanoMarkets, LC, the global smart packaging market will account for over $1.1 billion in printable electronics components by 2011, growing to $4.2 billion in 2013.